Pheno Geno ( The Netherlands/Serbia 2009 - Present)

Pheno Geno Roses has a story rooted in passion, heritage, and a love of roses. It began in 1956 in a small, family-owned Dutch nursery, where generations of expertise were nurtured alongside every bloom. In 2009, that heritage entered an exciting new chapter with the creation of a dedicated research and breeding company. Pheno Geno Roses brings together breeding, research, and production facilities in Serbia and the Netherlands. At its heart is a simple ambition: to combine the latest scientific advances with the art of rose breeding, creating exceptional roses that are healthier, more beautiful, and wonderfully fragrant.