New Website Launch. Branding and new features explained.

A fresh chapter is blooming! This week, we unveiled our brand-new website alongside our refreshed branding, now blossoming across our marketing, emails and packaging. We’ve lovingly retouched many of our pages, introduced new features and created a smoother checkout experience, all designed to make finding your perfect rose even more enjoyable.

With such a wonderfully diverse collection — including many rare and unique varieties — we know the details matter. Product pages now feature clickable rose attributes, while bareroot and potted options are displayed more clearly so you can see at a glance what’s available. You can also explore bloom size; exclusive varieties grown only by us in the UK; periods of introduction; and seasonal flowering charts. We’ve even tailored planting and pruning guides to each individual variety, helping every rose have the best possible start.

You may already have spotted our new look arriving at your door, too. Our boxes, bareroot bags, growing guides and labels have all been refreshed, bringing the experience together from our nursery to your garden.

And there’s still more to come! We’re working on physical gift cards to replace our previous gift note system, and customers will soon have Apple Pay and Google Pay options at the checkout.

We would like to say a huge thank you to all our dedicated customers who have provided us with really useful feedback and some great ideas over the years, all of which have helped to shape this new site. We hope the new set-up resolves some of the previous frustrations and creates a more enjoyable browsing and shopping experience for all. Please continue to keep us right and get in touch with any comments or feedback that might help us improve our service in the future.

Finally, a very special thank you to the brilliant and creative minds at Tangent Graphic for their work on our beautiful new look; the team at Infinite Eye for their technical expertise in pulling together our fantastic new website; and Andrew at Anzat Software for his endless knowledge, time and support. The dedication, enthusiasm, skill and patience demonstrated by everyone working on this project was incredible, and we are beyond grateful for the effort put in. The result is something we hope everyone feels very proud of.     

Happy Rose Hunting!